Work
An experiential campus activation supporting Oddli’s evolution into an elevated lifestyle brand.
Brand storytelling and marketing positioning a French boutique hotel for American buyers.
A floral retail concept turning bouquet making into a collaborative, personalized experience.
A fragrance identity and immersive campaign translating cities into scent and form.
Spot Cafe
Cafe Spot bridges generations, where tradition meets modern life. From my father’s visits years ago to my own as a student, I’ve seen how it evolved—from evening coffee rituals to late-night study sessions—while remaining a shared space for all.
This ad series captures that balance, blending heritage with a fresh, vibrant perspective.
Beli
Beli is a restaurant-rating platform built around community, personality, and genuine discovery. This rebrand positions Beli as a playful, socially driven experience—turning dining recommendations into a friendly exchange within one’s circle. The visual identity embraces vibrant, bubbly colors and approachable sans-serif typography, with photography and accent hues reflecting the joy of finding great food.
The project includes updated brand guidelines, a refreshed app UI, a limited-time restaurant event with custom menus, supporting print materials, and a cohesive merch line—shaping Beli into an inviting, expressive, and community-centered dining companion.
