About

I’ve been noticing how space shapes mood since I was a little girl tagging along on mall trips with my mom— certain stores always felt like entering a different world, built entirely out of color, type, and texture choices I couldn’t yet name. That curiosity turned into installation art as a teenager, and eventually into a BFA in Design from USC Roski, with a minor in Extended Reality Design and Development.

Since then I’ve worked across both ends of that spectrum: branding work with Charles Elena, and a senior thesis focused on immersive brand activations, including successfully pitching an experiential concept to Erewhon and Oddli, as well as a full rebrand for Relais Mira Peis, a luxury hotel in France.

The art of noticing follows me outside of work too— I arrange flowers the way I’d balance a layout, and frame every trip through a camera lens looking for color and contrast. What I want more of is exactly that intersection: brand systems for hospitality, fashion, and lifestyle spaces where the physical and digital are designed as one story, not handed off between teams.